Prebiotics For Dietary Supplements Market to Exhibit Growth Driven by Rising Awareness Regarding Gut Health

Prebiotics For Dietary Supplements Market Demand


Prebiotics are non-digestible food ingredients that stimulate the growth and activity of beneficial microorganisms such as probiotics in the gut. They provide several health benefits including improved digestion, immunity and weight management.

The global prebiotics for dietary supplements market is estimated to be valued at US$ 2800.4 Bn in 2024 and is expected to exhibit a CAGR of 5.1% over the forecast period of 2024 To 2031.

Key Takeaways

Key players: Key players operating in the prebiotics for dietary supplements market include 3M Company, Acme United Corporation, AdvaCare Canadian Safety Supplies, Beiersdorf AG, Certified Safety Manufacturing, Cramer Products, Dynamic Safety USA, and Fieldtex Products Inc. among others.

Key opportunities: Increasing health consciousness among consumers has boosted consumption of Prebiotics For Dietary Supplements Market Demand enriched with prebiotics. Also, growing awareness regarding gut health and its role in overall health and well-being offers significant growth opportunities for prebiotic ingredients in dietary supplements.

Global expansion: Major players are investing in R&D to identify new plant-based prebiotic sources and expand their product portfolios to leverage opportunities across international markets like Asia Pacific and Latin America experiencing rising supplement consumption.

Market drivers: The rising awareness among consumers regarding health benefits of prebiotics is a major factor driving the growth of the prebiotics for dietary supplements market. Prebiotics support the growth of healthy bacteria and improve digestion, immunity and gut health. This is boosting their application in supplements targeted towards digestive health, weight management and overall wellness.

PEST Analysis

Political: The prebiotics for dietary supplements market is influenced by regulations around food and dietary supplement ingredients by bodies like the FDA in the US and EFSA in Europe. Any changes to regulations could impact the use of prebiotics.

Economic: Changes in disposable income levels will influence consumer spending on dietary supplements. The market is also impacted by pricing strategies of key players and raw material price fluctuations.

Social: Rising health awareness and focus on preventive healthcare is driving growth. People are increasingly consuming supplements to boost gut and overall health. An aging population also contributes to demand.

Technological: Advancements in extraction and isolation techniques help manufacturers develop newer prebiotic formulations. E-commerce has expanded accessibility while digital marketing aids product promotion.

Geographical concentration

North America accounts for the largest share of the global market value due to a health-conscious consumer base and availability of innovative products. Europe is another major region supported by government efforts to promote probiotic and prebiotic ingredient consumption.

Fastest growing region

The Asia Pacific region is poised for fastest growth in the prebiotics for dietary supplements market over the forecast period. This is driven by rising living standards, growing health supplements industry and increasing gut health awareness among Chinese and Indian populations.

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About Author:

Priya Pandey is a dynamic and passionate editor with over three years of expertise in content editing and proofreading. Holding a bachelor's degree in biotechnology, Priya has a knack for making the content engaging. Her diverse portfolio includes editing documents across different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. Priya's meticulous attention to detail and commitment to excellence make her an invaluable asset in the world of content creation and refinement.

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